PRINTER news

The findings were reported in a new survey conducted by Forrester's Research and based on figures from Convio, a fundraising software company.

The survey reveals the following:

• Among those who plan to donate online, the charity's Website is the most useful tool during the holiday season, with 44 percent saying the charity's Website influences their gift, whether it is made online or off-line. This was followed by word-of-mouth (40 percent), direct mail (28 percent), e-mail (27 percent) and e-mail from a family member or friend (23 percent). Charity evaluator sites also play a role for 10 percent of online adults in their decision-making process.