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• More than half of those surveyed (56 percent) think nonprofits have made it easier to donate online, while less than half (46 percent) think that charity Websites make it easy to find the information they need to make a giving decision.
• In addition to their online preference, today's online consumers give through a multitude of channels. Many donors send in checks after examining a charity's Website (61 percent), contribute money at fundraising events (38 percent), offer a donation to support someone they know in a fundraising run, walk or other such competition (17 percent) or respond to a telephone pitch (16 percent).
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