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Print in the Mix
Biggest Influences on Donations: Direct Mail Among the Top Three
In the December 2009 article, "Donors Are Expected to Give $4 Billion Online During Holidays," it was reported that nearly two-thirds of Americans had planned to give online to charities in November and December 2009, and their donations could exceed $4 billion. This amount was $1 billion more than they donated during the 2008 holiday season.
The findings were reported in a new survey conducted by Forrester's Research and based on figures from Convio, a fundraising software company.
The survey reveals the following:
• Among those who plan to donate online, the charity's Website is the most useful tool during the holiday season, with 44 percent saying the charity's Website influences their gift, whether it is made online or off-line. This was followed by word-of-mouth (40 percent), direct mail (28 percent), e-mail (27 percent) and e-mail from a family member or friend (23 percent). Charity evaluator sites also play a role for 10 percent of online adults in their decision-making process.
• More than half of those surveyed (56 percent) think nonprofits have made it easier to donate online, while less than half (46 percent) think that charity Websites make it easy to find the information they need to make a giving decision.
• In addition to their online preference, today's online consumers give through a multitude of channels. Many donors send in checks after examining a charity's Website (61 percent), contribute money at fundraising events (38 percent), offer a donation to support someone they know in a fundraising run, walk or other such competition (17 percent) or respond to a telephone pitch (16 percent).
• Men and women planned to donate at virtually the same levels.
To read this Print in the Mix Research Summary and additional print market research studies, go to www.printinthemix.rit.edu. Print in the Mix is a free and easily accessible clearinghouse of research on print media effectiveness, published by the Printing Industry Center at RIT and made possible by a grant from The Print Council (www.theprintcouncil.org).
Cincinnati-based Berman Printing, a TouchPoint Print Solutions Co., has chosen Bill Tucker as executive vice president of sales. Tucker comes to Berman from RR Donnelley, where he held positions as plant president, vice president of sales for the Commercial Print Div. and vice president of sales for the company's Nielsen facility.
Todd Nuckols has been named president of Charleston, WV-based CPrint International, an organization of more than 100 independently owned, family-based print shops. CPrint supplies training, specialty software, onsite visits, board meetings and mentoring programs for its affiliates in North America.
The 2010 officers of Printing Industries of America were recently installed. They include: chairman, Bill Gibson, vice president of sales, Trico Graphics; first vice chairman, Michael Keene, president and CEO of The John Roberts Co.; second vice chairman, Laura Lawton-Forsyth, president of Lawton Printing and File-EZ Folder; secretary, Timothy Burton, chairman and president of Burton & Mayer; treasurer, Hal Slager of Trico Graphics; and immediate past chairman, Ken Kaufman, president of Omniprint Inc. Also joining the board of directors are John Raithel of KBA North America; Richard Sevigny of Chromatic Inc. Lithographers; and Gina Testa of Xerox Corp.
4over Inc. employees and the Glendale, CA, fire department worked together over the holiday season to collect toys for the Spark of Love Toy Drive. More than 300 new unwrapped toys were collected for disadvantaged children in the local community.
Two appointments have been made at Garner, NC-based TCG Graphics. John McCabe has been selected as the company's new CFO. Mark Gauley has been promoted to vice president and director of sales.
Fry Communications, Mechanicsburg, PA, has selected David Fry as the company's new chief technology officer. He is the son of CEO Henry Fry.
Several organizational changes have been made within the Publisher Services Group (PSG) at Cadmus Communications, a Cenveo company. John Grinnell has been promoted to executive vice president of PSG. In addition, with the repositioning of its content operations in Columbia, MD, as "The Publisher's Office," Debbie McClanahan has been named vice president of publishing services, and Clark Lindsay has been chosen as director of publishing technologies.
Montreal-based Pazazz has selected Len April as the company's new president. He now reports to Warren Werbitt, founder and CEO.
Sandy Hook, CT-based Curtis Packaging has appointed Donald Droppo Jr. as president and CEO. He succeeds Donald Droppo Sr., who will continue to serve as chairman of the board.
The Ben Franklin Honor Society has named Marcia Bonsell as its Naomi Berber Memorial Award recipient. The award recognizes the contributions of women to the graphic communications industry. Bonsell is the vice president of production at Communicorp Inc., Columbus, GA, where she has served for nine years.
Both AlphaGraphics Inc. and Franchise Services (parent company of Sir Speedy, PIP Printing and Marketing Services and Signal Graphics) have entered into partnerships with Quark Inc., wherein the companies are now part of the QuarkPromote.com Neighborhood Print Partner program. The new partnership allows small- to medium-sized businesses the ability to design and order customizable marketing materials online and get them printed locally.
Baltimore-based Victor Graphics has chosen Allan Cairo as its new Midwest salesperson. Based in Milwaukee, he formerly held sales and management positions at Visual Systems.
John Sheedy is the new strategic account manager at New Canaan, CT-based MSP Digital Marketing. He formerly served in the same capacity at Curtis 1000 in Atlanta.
PrintGlobe Inc., an online retailer of business printing products and supplies, has purchased the assets of Absorbent Ink, an online seller of branded specialty corporate gifts. PI
