PRINTER news

Social Media Initiatives

Among social media initiatives, Facebook is the biggest priority (35 percent), followed by viral/referral marketing programs (22 percent). Marketing via Twitter and implementing social media management technology tied for third place (21 percent).

Awareness building (63 percent) is the primary goal for social media marketing initiatives, followed by loyalty acquisition (54 percent) and reaching new audiences (42 percent). Social media marketing is seen by respondents as least effective at generating leads and revenue.