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Print in the Mix

Catalogers Are Embracing Personalization

According to Multichannel Marketing Magazine's "2010 Outlook Survey: Catalogs," merchants seem to be embracing personalization of catalogs as part of their effort to effectively market and increase sales.

The survey found that more than a quarter (28 percent) of catalogers surveyed in early 2010 were using variable data printing (VDP) to customize catalogs—and close to 21.5 percent surveyed were actively considering utilizing VDP to personalize catalogs this year.