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In addition, of those respondents currently employing VDP, 35 percent said they planned to create customized catalogs for specific customer segments in 2010, and another 29 percent were considering it.

To read this Print in the Mix Fast Fact and other print market research studies, go to www.printinthemix.rit.edu. Print in the Mix is a free and easily accessible clearinghouse of research on print media effectiveness, published by the Printing Industry Center at RIT and made possible by a grant from The Print Council (www.theprintcouncil.org).