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Print in the Mix
Triple-Digit Growth in Magazines' Use of Mobile Action Codes

According to “Mobile Action Codes in Magazine Advertising 2011” study, magazines' use of mobile action codes—QR codes, Microsoft Tags and 2D barcodes—that may launch a video, promote a contest, offer a coupon or deliver an interactive shopping experience on a mobile phone, have "exploded" in 2011, rising 439 percent. The study was done by mobile marketing services provider Nellymoser.