Printer News

Throughout 2011, advertisers overwhelmingly preferred QR codes and Microsoft Tags to other types of action codes, such as SpyderLynk and JagTag. Ninety-seven percent of the action codes printed in the top 100 magazines in Q4 were either QR codes (72 percent) or Microsoft Tags (25 percent). The proportion of QR codes rose 11 percent from 65 percent in Q3, while the proportion of Microsoft Tags fell 17 percent from 30 percent. Digital watermarks first entered the top 100 list in December, which Nellymoser believes to be the beginning of a trend.