Printer News

Biggest Uses for Action Codes:

• Video (54 percent) and sweepstakes/opt-ins (30 percent) were the biggest uses for action codes. Sharing a video via social media (23 percent), e-commerce (19 percent), and store locator (13 percent) were also popular code uses.

• By Q4, more than two-thirds of all action codes (1,327) were accompanied by information that described what happens after the scan.