Printer News

• In Q2, 48 percent of all action codes contained an instruction regarding how to download a code reader; 
in Q4, that dropped to 23 percent. Similarly, in Q2, 17 
percent were accompanied by an icon showing a smart phone scanning the code. By Q4, that had dropped to five percent.

• More than 90 percent of action codes were placed on the bottom half of the page, the "traditional location for a call to action."