Printer News

“This survey confirms that brands should listen to consumers before they send out their communications,” said Dan Kohn, vice president of corporate marketing, Pitney Bowes. “Every interaction must honor the interests of the customer first, only then is a relevant offer or call to action acceptable to consumers. Each conversation between a brand and a customer is an opportunity to delight or disappoint. We’re all learning how to do more of the former and less of the latter.”