PRINTER news

• Eight of 10 households (79 percent) say they either read or scan the advertising mail sent to their homes.

• Household behavior toward reading advertising mail is largely independent of how much advertising mail the household receives.

• The amount of advertising mail received is closely tied to income, education and age. Households with incomes more than $100,000, and with a head of household age 55 and older, received the greatest number of advertising mail pieces at 27.8 pieces per week.