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Purchases Resulting From Advertising Mail Received in Previous Month
(% of Households)
# of Purchases | 2004 | 2005 | 2006 | 2007 |2008
1 12% | 11% | 11% | 12% | 12%
2 6% | 6% | 7% | 5% | 9%
3-5 4% | 4% | 5% | 4% | 8%
6 1% | 1% | 1% | 1% | 2%
Total 23% | 22% | 24% | 22% | 31%
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