PRINTER news

Print in the Mix
Product Barcode Scanning Up 700 Percent
Barcode technology provider ScanLife has released a new report offering insight into consumer use of product barcodes based on its own platform data collected between June 2009 and September 2010.

ScanLife, like other mobile barcode reading applications, allows consumers to download the software to their mobile phones and use the camera feature to get product information, coupons or other information by scanning 1D (UPC barcodes) and 2D (ex: QR Codes) barcodes placed on product packaging, featured in magazine and newspaper ads, as well as outdoor advertising.