PRINTER news

Among the findings:

• There was an aggressive growth of scanning traffic—up more than 700 percent in 2010, demonstrating consumer adoption of this emerging advertising device.

• Starting in July 2010, there were more scans in a single month than all of 2009 combined.

• Health and beauty products were the most popular category, making up 21 percent of scans, followed by groceries (14.4 percent) and books (12.6 percent).