PRINTER news

• Linking to a Website was the most common type of action encouraged by a 2D code, with 85 percent driving traffic to a URL.

• Most importantly, consumers are making purchases through mobile devices—health and beauty, books and electronics show the highest sales conversion rates.

To read this Print in the Mix Fast Fact and other print market research studies, go to www.printinthemix.rit.edu. Print in the Mix is a free and easily accessible clearinghouse of research on print media effectiveness, published by the Printing Industry Center at RIT and made possible by a grant from The Print Council (www.theprintcouncil.org).