Printer News

Print in the Mix

QR Code Scans Not Giving Consumers What They Want

QR Codes "have not fulfilled their promise and connected with large audiences," according to a recent report from marketing research and analysis resource, eMarketer.

eMarketer projects U.S. adult smartphone penetration will grow from 43.9 percent in 2011 to 58.3 percent by 2014, reaching nearly 38.6 million adults by 2014. During this time, the percentage of smartphone users who will have scanned a UPC or 2D barcode (QR, Microsoft Tag, JAGTAG, etc.) is projected to reach 27 percent.