Printer News

Yet, while the percentage of U.S. smartphone users grows steadily and the use of mobile barcodes in marketers' strategy increases, eMarketer points to a disconnect between what consumers want from their scanning experience and what they receive, often making for "one and done" users. Citing data from mobile payments and marketing company Mobio, the 60 percent of North American consumers who scanned QR Codes in Q3 2011 did so just once.