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Types of Desired Content Sought by Individuals Opting to Scan a QR Code
QR Code Scan Action Desired — % of Respondents
Gain access to discounts/coupons/free items — 43 percent
Gain more information about a product/service — 26 percent
Gain access to exclusive content — 25 percent
Make a purchase or buy something — 23 percent
Get more information about an event — 22 percent
Get more information aout a brand/company — 18 percentNote: Respondents who chose eight to 10 on a 10-point scale.
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