PRINTER news

Print in the Mix

Nielsen Study Reveals Shoppers Prefer Paper

New research from Nielsen examining the benefits of print and digital inserts and other forms of retail advertising were presented at Nielsen's U.S. Consumer 360 Conference. Research findings shared:

• Close to 70 percent of shoppers say they look at printed paper material either mailed to the home (67 percent) or in newspapers (69 percent) at least once per week in their quest for sales and promotions.