PRINTER news
The economy continues to play a role in back-to-school preparations. Consumers are doing their homework—comparative shopping using coupons more, circulars and newspaper ads leads online for back-to-school and back-to-college purchase decisions.
To read this Print in the Mix Research Summary and other print market research studies, go to www.printinthemix.rit.edu. Print in the Mix is a free and easily accessible clearinghouse of research on print media effectiveness, published by the Printing Industry Center at RIT and made possible by a grant from The Print Council (www.theprintcouncil.org).
Dayton, OH-based Industramark, a Standard Register business unit, has hired David Warns as vice president of sales. He most recently served as a zone sales leader for AutoZone's commercial (B-to-B) business.
