DreamWorks Graphic Communications: A Dream Becomes Reality

According to Friedman, one of the most challenging aspects was trying to roll out a new company within the metropolitan Chicago area—an ultra-competitive marketplace already filled with printers feeling the economic crunch. "We took over a company that was basically going bankrupt," he points out. "So, we needed to establish credit and also to prove that our company was going to be around for longer than a few months."