Lorraine Press: Printing by the Numbers

"In printing, it's all about the numbers. We measure solid ink density, grey balance and dot gain to name a few, and we spot check the L.A.B. of incoming inks," Brinker explains. "With our other ink, we did have some issues when it came to consistency, which were manufacturing issues. But Van Son's Vs Series ink is always consistent. So that tells me Van Son has control of its processes."