Lorraine Press: Printing by the Numbers

"I attribute this perception to my mentor, Ron Loveless, who instilled in me a passion for measuring and tracking data. His credo was, 'If you can't put a number on it, you can't measure it.' So, we learned to analyze results in everything we do."

Brinker was familiar with Van Son from the marketing he had seen in trade publications. However, no matter what may be claimed, just like everything at Lorraine Press, the ink had to pass stringent testing. For the initial trial, the pressroom operators ran Van Son's ink on different types of substrates with different variables for a full week. It was critical to ensure that all the components used in creating a printed piece remained consistent and matched the digital proof.