PRINTER news

• Companies with smaller marketing budgets tend to spend more on green marketing. Firms with a marketing budget of less than $250,000 spend just greater than 26 percent on green marketing, while those with budgets of more than $50 million spend 6 percent on green marketing.

• The most popular mediums for green marketing, as reported by respondents who have spent money on this technique, are the Internet (75 percent), followed by print (50 percent) and direct mail (40 percent).