PRINTER news

• Marketers that track marketing spend and its relation to sales believe consumers will pay more for green products. When asked if customers would pay more for green products or to a green company, it was the direct-oriented media that showed the more positive results. Of the people who used the two least trackable media, TV and outdoor, only 29 percent and 25 percent, respectively, indicated that customers would pay more. That compares to 44 percent, 42 percent and 46 percent for Internet, print and direct mail, respectively.