PRINTER news

• Independent Websites that have reviews (19 percent)

• Phone call to the company (16 percent)

Only 4 percent of respondents reported using social networking sites (e.g., Facebook, MySpace, LinkedIn) to gather purchase decision information.

To read this Print in the Mix Fast Fact and additional print market research studies, go to www.printinthemix.rit.edu. Print in the Mix is a free and easily accessible clearinghouse of research on print media effectiveness, published by the Printing Industry Center at RIT and made possible by a grant from The Print Council (www.theprintcouncil.org).

Burlington, NJ-based Barton & Cooney has selected Fred Gomberg as executive vice president of sales and marketing. Gomberg formerly spent 32 years with Webcraft/Vertis Communications.