Pictorial Offset: Putting the Sun to Work

Donald Samuels recalls that when Pictorial headed down the ISO certification road in the 1990s, part of the motivation was provided by "push back" from some of the printer's biggest clients. "Consequently, we started using our third-party certifications to help differentiate ourselves and help prove that we do what we say. Today, every RFI and RFQ that we receive from large corporations asks about certifications. It's become almost a given that you will be certified, in some degree, to even be considered."