Pictorial Offset: Putting the Sun to Work

Hurricane Sandy cost Pictorial Offset several million dollars in facility and equipment repairs—"It turns my stomach thinking about it," Donald Samuels admits—and has stymied more significant expenditures in the short-term.

Once the company's situation gets back to normal, or something closely resembling its pre-storm state, Pictorial Offset will be targeting the addition of sophisticated digital web presses in order to facilitate one-to-one marketing. By getting more targeted printed materials into the hands of the right consumer, Pictorial will enable clients to reap a stronger marketing ROI.