Pictorial Offset: Putting the Sun to Work

"Building upon our existing data collection and analysis capabilities will improve our ability to measure campaign results and provide tools for our clients to track the ROI of their projects on a more granular basis," Gary Samuels notes.

Speaking of strength, Samuels notes that the employee base truly stepped to the plate in the days, weeks and months following Hurricane Sandy. Most of the mainstream media focused on following the fortunes of small boardwalk businesses like pizzerias and other staples of the shore. After all, you don't need a Bruce Spring-steen album to appreciate how much the beach and boardwalk mean to the state of New Jersey.