Pictorial Offset: Putting the Sun to Work

Although the company serves a number of market verticals, some of Pictorial's larger market sets include pharmaceutical (it manufactured roughly 185 million package inserts in 2012), telecommunications, health and beauty, cosmetics and insurance. Pictorial provides specialized products for most of the sectors. On the telecom end, the printer produces B2C materials ranging from free-standing inserts to mailers and personalized post cards. For cosmetics and the health/beauty space, Pictorial runs a large-scale sampling program. It also provides tip-on product samples that can be delivered to magazines for product inserts or given out as samples in retail stores.