Charging Fees Like the Airlines –Farquharson/Tedesco
What they do: Charge for seat selection. Unless you want to run the risk of sitting between two sweaty Betty's, you'd better be ready to shell out an average of $15 to preselect your seat. Oh, and if you want to upgrade your seat, get ready to pay $25 to $55 extra.
What printers can do: By putting your manufacturing schedule online and color-coding it like they do, you can let your customers choose the date and time they want their jobs produced. Suggested charge: Midweek, mid-day production slots four weeks out, free. Anything sooner than that goes for $25. Per day. As for upgrades, okay, we have this one already, don't we? We call it, "The rush job."
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
