Charging Fees Like the Airlines –Farquharson/Tedesco
No customer request is too crazy or outrageous and we would never think of showing a client the door for using their smart phone at our facility. Ours is a 500+-year-old industry built on quality and integrity. We charge a fair price for our services and, until printing presses come with wings and seats, we will continue to under promise and over deliver with that same quality and integrity. But that doesn't mean there's no room for a Richard Branson to step up. Get pondering...
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
