Charging Fees Like the Airlines –Farquharson/Tedesco
What printers can do: Charge to quote a job. Hey, there are expenses involved in this process. Hitting a customer up for, say, $50 per complex quote would go a long way to eliminate the "Give me prices on 5M, 10M and 25M in one and two colors on three different paper stocks." We might also consider charging the customer to place an order if they do it over the phone. Just a thought.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
