Charging Fees Like the Airlines –Farquharson/Tedesco
What they do: Charge a change fee. Typically, after you book your ticket, if you want to make a change to the flight you will endure anywhere between $100 and $150 in addition to any fare difference.
What printers can do: We already have AA fees. What if the customer makes a spec change, such as quantity, paper type or size? Give the customer one shot to state what they want and charge them $50 to make a change. This would certainly make our CSRs happy!
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
