Charging Fees Like the Airlines –Farquharson/Tedesco
What printers can do: Let's follow Southwest's lead and make the first box of printed material free. Additional boxes, however, incur a $25 charge. Each. If the customer chooses to, they are welcome to come and pick up the job on their own. They'll just need to remember to bring their own boxes. Hey, it works for BJ's Wholesale! Do they think this stuff grows on trees? Um, scratch that last part.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
