Package Printing Converts: Transformations from Commercial Printing

"We realized we were in a mature and saturated industry, that prices would continue to drop, and the sheer volume would diminish in commercial basically due to the fundamental ways that people communicate."

Vista Color currently serves the pharmaceutical, nutraceutical, health and beauty, spirits and consumer goods markets. The company produces heatseal and faceseal blister cards, along with synthetics (plastics such as Polypropylene and Polystyrene). Serrano says the company draws its strength from the diversification in carton styles, ornamental decorations that make the cartons pop. Food and spirits have enjoyed significant growth. However, like commercial, the folding carton market is mature, saturated and highly price-sensitive. This segment is seeing its greatest challenge coming from the plastics industry, which has garnered packaging share during the past decade.