Package Printing Converts: Transformations from Commercial Printing

Not long ago, Atlanta-based Graphic Dimensions went out in search of a game-changing idea. The main thrust was to invest in a segment of the printing industry that offered long-term growth potential and not be as vulnerable to economic downturns. Its traditional business document segment lifted the firm to nearly 20 years of continued sales growth, but business document sales are tied to the fate of transactions in a weak economy (which tend to take a beating). Similarly, some of Graphic Dimensions' customers are moving away from hardcopy forms and checks.