Package Printing Converts: Transformations from Commercial Printing

"We spoke to our reseller customers and listened to what they were looking to sell," notes Bill Reid, vice president of marketing for Graphic Dimensions. "We found that many were not selling custom labels because they did not know all of the variables that go into producing labels. They weren't familiar with the different facestocks, adhesives, laminates and coatings. They wanted to partner with a vendor who could provide technical expertise and reliable service."