Package Printing Converts: Transformations from Commercial Printing

"Creating a new brand helped drive home the message that this brand is dedicated to labels. We are label experts and this is not just a new product offering," Reid notes.

Niche in Custom Labels

New Dimension Labels has carved a niche with custom prime digital and flexographic labels, servicing the food/beverage, health/beauty, nutraceutical and household products, to name a few. To help bolster the new division, which launched last November, the firm acquired an HP Indigo WS6600 digital press. New Dimension Labels is expected to increase the parent company's sales by 30 percent in the first year alone, according to Reid.