Package Printing Converts: Transformations from Commercial Printing

"After we attended the conference, my partner and I realized we were in a declining, diminishing market," Serrano notes of commercial printing. "Packaging was more than 80 percent of our work at that point; the old 80/20 rule. As the product changed to folding cartons, we started to run out of space. We needed areas like the bindery to convert to packaging.