Substrate Options —‘Paper or Plastic?’

The company's Specialty Printing division is dedicated to the POP market--displays, signage, backlit signs (for McDonalds and Burger King, Coke and Pepsi) and floor graphics, among other applications. On the litho side, Serigraph uses a lot of polystyrene and static cling vinyl, and can print on substrates from film up to .030? on its offset presses, while its ink-jet equipment handles substrates up to 1/2? thick. Its finishing operation performs cutting, diecutting, embossing, hot stamping and laminating.