Substrate Options —‘Paper or Plastic?’

Even so, it would be an exaggeration to say that printing on plastic is sweeping the industry. This is not to say that printing on plastic isn't an attractive opportunity with plenty of profit potential, but there are compelling reasons to be cautious. Let's start with the size of the market.

"It's a common misconception that there are a lot of plastic printers out there," says Charles Barkley, president of The Buhl Press, Berkeley, IL. Founded in 1955, the company quickly established a reputation for printing on textured papers and difficult substrates. Today, The Buhl Press focuses primarily on sheetfed offset lithography and on plastic exclusively.