Substrate Options —‘Paper or Plastic?’

Unless you're in a mood to experiment, it's probably best to stick with ink and material suppliers that have proven technologies and a track record to match. "I wouldn't go with the ink company of the month because they have a good price on plastic inks," Tenyer says. "Instead, I would make sure my suppliers had some experience with successful plastic printing companies. Again, it's all about controlling the variables. That's how the bottom line profits." PI