Substrate Options —‘Paper or Plastic?’

Complementary or Not?

Joe Tenyer, vice president of operations, says that the relationship between Jet's paper business and its plastic business is a complementary one. "Most gift cards are manufactured, then tipped on or affixed to a paper-type carrier, which you would see in a retail outlet, or folded into a direct mail piece. We print the plastic card, then marry it to the paper."