Web-to-Print -- Get Clients Invested

In 2004, Custom Print Now rolled out its own solution—tweaked as necessary—that boasts different types of ordering models, including static inventory, customized collateral, customized direct mail and customized electronic delivery. Its latest conquest comprises customized photo products.

“We look at the opportunity and the application to make sure that there’s a real need, then help sell it properly,” Brennan explains. “If all goes well, we build it. And building it is just a matter of repurposing existing code into a custom label, branded solution for that particular need.”