Web-to-Print -- Get Clients Invested

Thinking Big Solutions, which oversees about 25 Web-to-print customer sites, tapped XMPie’s PersonalEffect and uStore to enable its franchise and multi-location clients to maintain brand consistency across entire networks. This Web-to-print solution stops the “rogues” from modifying the brand, Allison notes. From the printer’s standpoint, the service offering enables it to get more face time with marketing departments, providing sales opportunities that might not arise otherwise.