Web-to-Print -- Get Clients Invested

Key reports that R and R Images is testing Press-sense iWay 5 and beta testing its SmartStream Director Web-to-fulfillment solution, which are sold and supported by HP. The real estate market, healthcare and recruitment, along with franchises, have proven to be fertile ground for the printer.

It boasts a roster of 30 to 50 Web-to-print clients, of which 15 to 20 are very active and five are what Key terms “power users.” Those companies account for roughly 300 to 500 total users. The evolution that he hopes to witness is a population explosion—a growth in user numbers, and a little more strategic approach to selling.