Web-to-Print -- Get Clients Invested

It’s not all about making life easier for just the customer. Printers can gain efficiencies, too.

“Obviously, Web-to-print streamlines things for the client, but you also want it to streamline your business internally,” Key says. “In the past, we had 22 or 23 different workflows, and at one point in time, we were proud of that. But the name of the game for us now is having everything go through one workflow. How do we automate that so we can be a lot more efficient?”