Web-to-Print -- Get Clients Invested

While theoretically a Web-to-print application would fit into virtually any printer’s offerings, Brennan doesn’t believe it’s suited for everybody. It’s not a “me, too” service that can be plugged in and left alone.

“Even if a printer puts in a storefront application, they still need to make it breathe,” he says. “You need the right people to manage it, and the right clients to use it. Ask yourself two questions: ‘Do I have the customer base to fit this equipment?’ and ‘Do I have the people who understand the technology?’ ” PI